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New Era has been the world's premier headwear brand since all the way back in the 1920's. Their products are timeless and cross between all genres including culture, sport and fashion, and allow you to compliment your individual style and fashion sense. New Era has always been heavily focused on creations that are inspired, designed and handcrafted to fit your life.
Sportfirst Geraldton are always stocking the latest and greatest new styles and colourways from New Era which means you can always find something fresh to compliment off that new t-shirt or pair of sneakers. No matter what team you follow or what colour you like to wear, New Era has you covered.
Grab yours today, White Sox fans!